Marketing your local business on the internet has become a required source of advertising if you want to stay in business. Times have changed and so has the way people search for and find local businesses.

Phone books and newspapers are almost useless for local advertising.

Newspaper circulation is drastically falling in almost every market. People aren’t going to pay for a local newspaper when they can get the exact same information online for free. This means your local newspaper ads are becoming less and less seen.

As for phone books. Well, I know, I don’t use mine any more at all. In fact I threw most of mine out, I did keep one, which I have not used since before I threw the others out. I guess I just keep it because you never know.

So how do I find local products and services?

Simple the internet, Google to be exact. And guess what, so do more people than you would imagine.

So what this means to you is if you are not on the internet, listed in Google on page one, for your keywords, your losing business to someone else who is.

I know you think it’s impossible to be on page one of Google for your keywords, but you are wrong this is far easier than you would think. When you add your local market to your search keyword the competition is next to nothing. In fact in most cases you can take page 1 in just a week or so.

So what does this mean?

Instead of targeting “business marketing” target “Cleveland Ohio business marketing“. Simply add your city and state. This works with any industry. Accounting becomes Cleveland Ohio Accounting. Not only does this provide more targeted traffic but it will also allow you to rank high quickly.

We do offer turn key solutions, mentoring packages and a learn on your own training membership, to help you reach page one for your keywords. You can read about our products and services here. To see if your business would fit in one our turn-key guaranteed results packages complete the form below.

You may also want to check out out Free 7-day training series “Taking Your Business Online”

To your success.

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Want to know why your website does not produce results?

The answer is simple. There are a few reasons but the main reason is it’s not set up right. Here are a few common mistakes.

• It does not provide value: This 2009 times have changed, so has the internet and people expectation of your website. Having a website is not enough. Your site needs to provide value, you need to over deliver, you need to use your site to build trust and relationships. Your website is an extension of you and your business, you only get one first impression make it as good one.
• Your site is too stuffy and outdated: Once again this is 2009 things are different now. People want to be able to connect with you and your business on a personal level. The all business design to a website will not keep anyone at your site. You need fresh content on your site, weekly or even daily. Blogs provide this ability for anyone.
• Your site is  not making to most of each visitor: Getting someone to your site is not that hard. Getting them to trust you enough to buy from you becomes the task at hand. This is where value comes in. Your site should be a well oiled machine that collect visitors, provides them with value, collects names and email addresses and follows up with them automatically, building value and trust as time goes on.Just because some visits your website today that does not mean they are ready to buy right now. They may not buy for 2 weeks, but will they remember you in two weeks? It is unlikely they will not remember you nor will they be able to find your site again.

  Unless! Your make a good enough  first impression by providing a tremendous amount of value or you collect their name and email address and follow up with them via email.

• Your site does not have a great newsletter: Newsletter are the key to collecting email addresses, names and phone numbers. Having a newsletter does you no good unless someone joins it. You need to offer extreme value which makes people want to join your newsletter.This again is where value come in. On my site will will notice a FREE 7 Day Video Training Series called “Taking Your Business Online“. This series is almost 4 hours of video training on what you need to do to successfully market any business online. It is extreme value, people see this and want it.

  They join my newsletter to get more FREE and valuable information from me. They also join so they get the latest and greatest updates I normally send out. This builds trust and a sold relationship with my site visitors. They know I have the knowledge they need. They know I can answer their questions. I prove to them I can help their business succeed online. When they are ready for my services I will surely get a phone call.

These are just a few things that make all the difference in the world. Times have changed, the internet has changed, peoples expectations have also changed. Your old outdated website and online presence needs a factlift.

We are currently offering FREE website evaluations. If you would like us to review your website complete the form below.

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Google Adwords is an amazing place to advertise it is also a very dangerous place to advertise. One wrong move can cost you hundreds or even thousands of wasted advertising money. That being said if you do every thing right it becomes a goldmine.

Fighting for root keywords will not be your best bet, until you have a high converting landing page. Let me put this into perspective for you. If you own an accounting firm, advertising on keyword accounting or accounting services nationally is not a good idea.  You can target these keywords but make sure you are only targeting your geographic area. This will reduce the amount of results but it will limited your ads to only your area. This increasing targeted prospects.

The next move you should make is to target local keywords, this is the same for SEO as it is for Google PPC. Do some keyword research on root keywords. IE: accounting. (Here is a great tool use for research. Google Keyword Tool) Find the most searched key phrases and add your city, county or state to teh end of it. This technique is not very well know or used.

So add key phrase “accounting Cleveland” “accounting Cleveland Ohio” “business marketing services Cleveland Ohio” ETC. If your root keyword is highly searched you will see a good amount of very targeted visitors clicking on these ads.

Don’t stop at just your city, think or surrounding cities, counties, commonly misspelled cities, ETC, think outside the box. This works wonders with SEO also. Chances are your competition is not using these techniques. This leaves the door wide open for you.

Be sure to check out our products and services to help take your business online correctly. You can see a full list of our business marketing services here.

If you have not seen our 7 day training series yet, “Taking your business online” join our newsletter and get this FREE 7 day video training series.

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We Make Top Retailers is a full service Internet marketing provider. We specialize in properly taking your business online so you can achieve the results you are looking for.

Our business marketing services are unmatched and can not be duplicated by just any run of the mill marketing agency. Our secret techniques and strategies are proven to produce results. These marketing services have been fine tuned over the last 10 years to guarantee results. We do not follow the trends in business marketing, we create the trends.

For the last 5 years we have been successfully teaching these internet business marketing strategies to Internet and Network Marketer’s. These teachings have produced some of the Internets top income earners. Just recently we realized the tremendous need for our services in the small business and and brick and mortar business arena. The response and results to this addition has been simply amazing.

Our business is located in the Cleveland Ohio area, Lorain County, city of Amherst to be exact. However due to the nature of the internet we are not limited to working with clients from the Cleveland Ohio area. Our business marketing services work on a global scale.

I encourage to review our site. Join our mailing list in the upper right hand corner of this page and receive our 7-day video training series “Taking Your Business Online” absolutely FREE.

We look forward to helping you successfully market your business on the internet. For more information on our Internet Business Marketing Services or to speak with us directly visit our contact us page.

Be sure to check out our products and services to help take your business online correctly. You can see a full list of our business marketing services here.

If you have not seen our 7 day training series yet, “Taking your business online” join our newsletter and get this FREE 7 day video training series.

Technorati Tags: cleveland ohio business marketing, internet business marketing cleveland ohio, internet marketing, Local Business Marketing, online busisiness marketing

For a limited time we will be offering Free Website Evaluations.

Is your website setup properly?

Are your marketing efforts a waste of time?

Curious why you aren’t seeing results?

Complete the form below, we will review your site and marketing efforts and give you suggestion on how to improve your results.

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Be sure to check out our products and services to help take your business online correctly. You can see a full list of our business marketing services here.

If you have not seen our 7 day training series yet, “Taking your business online” join our newsletter and get this FREE 7 day video training series.

Technorati Tags: free website evaulation

We Make Top Retailers is a full service Internet marketing provider. We specialize in properly taking your business online so you can achieve the results you are looking for.

Our business marketing services are unmatched and can not be duplicated by just any run of the mill marketing agency. Our secret techniques and strategies are proven to produce results. These marketing services have been fine tuned over the last 10 years to guarantee results. We do not follow the trends in business marketing, we create the trends.

For the last 5 years we have been teaching these internet business marketing strategies to Internet and Network Marketer’s. Just recently we realized the tremendous need for our services in the small business and and brick and mortar business arena.

Our business is located in the Cleveland Ohio area, Lorain County, city of Amherst to be exact. However due to the nature of the internet we are not limited to working with clients from the Cleveland Ohio area. Our business marketing services work on a global scale.

Be sure to check out our products and services to help take your business online correctly. You can see a full list of our business marketing services here.

If you have not seen our 7 day training series yet, “Taking your business online” join our newsletter and get this FREE 7 day video training series.

We look forward to helping you successfully market your business on the internet. For more information on our Internet Business Marketing Services or to speak with us directly visit our contact us page.

This topic comes up often and I love it because there is so little competition marketing a local business online it is very simple to get amazing results. I would say there is a 90% chance your local market is wide open on the Internet.

First you need to determine your keywords or key phrases, You can, will and should have multiple key phrases. Key phrases are commonly searched phrases your prospects would serach for when looking for your services. Google has a great keyword research tool to find good key phrases that are not too hard to get page one ranking. https://adwords.google.com/select/KeywordToolExternal

I suggest incorporating your local area into your key phrase. IE: Cleveland Ohio Accounting Firm, Cleveland Ohio CPA, ETC. These are the special phrases that no one is ranking for and can easily be taken. Once you get ranking for your local city go for cities surrounding you.

Ok, so now we have our key phrase. Next step is to write a blog entry using this key phrase over and over again in the post. A good estimate is a 5% keyword saturation.

Now that you have your post written publish it. I would change the post around some and create a few different versions of the article to post to article directories. A great tool to use for this is Unique Article Wizard. UAW will give you the ability to turn your one article into 1000’s of articles and automatically publish them all over the internet for you.

You can get a copy of this tool here here. www.robertfranta.com/uaw. This product is 67 dollars but trust me when I say it will be the best $67 investment you will ever make. This tool will give you the power to obtain a page one rank for almost any key phrase.

Next step will be to get back links to your page using the key phrase as anchortext. IE: Marketing a local business on the internet. This hyperlink has an anchor text of marketing a local business on the internet. So when you create backlinks at other sites be sure to use your keyphrase as the anchor text.

Using this technique you should be able to easily get a page one rank for your local key phrase.

Another great method for marketing your local business on the internet is to use Google Pay Per Click and target only your local area. Google PPC has provisions for you to only market in your area. This is a great way to be at the top of the of Google with no effort on your part at all. You will have to pay for this traffic though, Google PPC is a pay advertising service.

If you don’t have a Google Adwords account you can get one at www.google.com/adwords.

Be sure to check out our products and services to help take your business online correctly. You can see a full list of our business marketing services here.

If you have not seen our 7 day training series yet, “Taking your business online” join our newsletter and get this FREE 7 day video training series.

We also offer one on one mentoring and turn-key marketing solutions for your business. For more info on one of these solutions contact us direct. 216-408-9874

Technorati Tags: Local Business Marketing, marketing a local business on the internet, small business marketing