I know the whole process seems simple.  You get an autoresponder and send out some emails. That’s not really 100% true. Not all autoresponders are created equal.

So whats the difference? The difference is the most important part: Are your emails actually being delivered?

This is where Aweber rises above the rest. With over a 90% delivery rate they are one of the best in the industry.

So how do they do it and why don’t others provide the same kind of service?

The key is they do everything possible to assure there users stay spam compliant. They have measures in place which prevent people from spamming.  You can not import leads in to the system with out having the prospect re confirm their request to be on this list.

I know this seems bad at first glace, but in reality this is one of teh main reasons teh delivery from Aweber is so good. They can actually prove that each and every person added to the system has in fact opted in. Tracking is done via IP address on submission for request.

The next big reason why they deliver rate is so good is because they have a staff of people assuring they are white listed with all of the major email providers.  Yahoo, MSN, AOL, RoadRunner are some big providers that will black list mail servers right away on just a few spam complaints. This is where Awebers tracking of IP’s come into play. They can actually prove the email was in fact solicited and the person receiving it did in fact request it.

In addition to these features Aweber is also very easy to use, has a great price point and amazing customer service. This is why Aweber should be your choice for an good autoresponder that will work for years to come.

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Mailing lists can be wonderful things but they can also be useless. Every day billions of emails are delivered and in fact, billions of them go unread. So what makes the difference between emails that are read and emails that are instantly deleted.

1. Relationship: This is number one for a reason it is the biggest determining factor. Do we know, respect and trust the person who sent the email? This is the first thing that is automatically processed by our brain.  For some if they don’t know you the email is simply deleted.Naturally we know our brother, sister, aunt, mother, father, etc. So we will read most of the emails they send. In business and online marketing it is different. It will take some time for the people on your mailing list to know, trust and respect you.So how do you build this trust? This is the where 90% of marketers fail. They just hammer the people on their lists over and over with buy this type of offers.  To get people to know, like and trust you you have to provide the number 2 reason an email is opened and read.
2. Provide Value in Content: This sometimes is more important than relationship. I know I regularly get emails from my close friends I do not read because of the contents of the email. I will also get emails form complete strangers that I read solely based on the content of the email.Great content builds trust and relationships with the people on your mailing list. Consumers are very smart now and know most email contain crap. If you provide them valuable information they will over time begin to trust you.
3. Curiosity: This one is very cool, but must be used in a way that is not deceptive to the point where people are irritated once they realize they have been duped. I will use catchy headlines to peak interest then expound on the headline once in the email. I try to use a lot of humor, people love to laugh.

The correct way to market to your mailing is to give. You must give first before you can receive. Once people see value in what you have to say and the lessons you provide to them, they will know, respect and trust you. Once they know you they will be very comfortable doing business with you.

In our members area we have detailed step by step information on mailing lists, how to set them up, which provider to use and the proper way to build relationships with your customers and prospects via these lists. You can find out more information about our membership: Click Here!

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