Google Adwords is an amazing place to advertise it is also a very dangerous place to advertise. One wrong move can cost you hundreds or even thousands of wasted advertising money. That being said if you do every thing right it becomes a goldmine.

Fighting for root keywords will not be your best bet, until you have a high converting landing page. Let me put this into perspective for you. If you own an accounting firm, advertising on keyword accounting or accounting services nationally is not a good idea.  You can target these keywords but make sure you are only targeting your geographic area. This will reduce the amount of results but it will limited your ads to only your area. This increasing targeted prospects.

The next move you should make is to target local keywords, this is the same for SEO as it is for Google PPC. Do some keyword research on root keywords. IE: accounting. (Here is a great tool use for research. Google Keyword Tool) Find the most searched key phrases and add your city, county or state to teh end of it. This technique is not very well know or used.

So add key phrase “accounting Cleveland” “accounting Cleveland Ohio” “business marketing services Cleveland Ohio” ETC. If your root keyword is highly searched you will see a good amount of very targeted visitors clicking on these ads.

Don’t stop at just your city, think or surrounding cities, counties, commonly misspelled cities, ETC, think outside the box. This works wonders with SEO also. Chances are your competition is not using these techniques. This leaves the door wide open for you.

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