Mailing lists can be wonderful things but they can also be useless. Every day billions of emails are delivered and in fact, billions of them go unread. So what makes the difference between emails that are read and emails that are instantly deleted.

1. Relationship: This is number one for a reason it is the biggest determining factor. Do we know, respect and trust the person who sent the email? This is the first thing that is automatically processed by our brain.  For some if they don’t know you the email is simply deleted.Naturally we know our brother, sister, aunt, mother, father, etc. So we will read most of the emails they send. In business and online marketing it is different. It will take some time for the people on your mailing list to know, trust and respect you.So how do you build this trust? This is the where 90% of marketers fail. They just hammer the people on their lists over and over with buy this type of offers.  To get people to know, like and trust you you have to provide the number 2 reason an email is opened and read.
2. Provide Value in Content: This sometimes is more important than relationship. I know I regularly get emails from my close friends I do not read because of the contents of the email. I will also get emails form complete strangers that I read solely based on the content of the email.Great content builds trust and relationships with the people on your mailing list. Consumers are very smart now and know most email contain crap. If you provide them valuable information they will over time begin to trust you.
3. Curiosity: This one is very cool, but must be used in a way that is not deceptive to the point where people are irritated once they realize they have been duped. I will use catchy headlines to peak interest then expound on the headline once in the email. I try to use a lot of humor, people love to laugh.

The correct way to market to your mailing is to give. You must give first before you can receive. Once people see value in what you have to say and the lessons you provide to them, they will know, respect and trust you. Once they know you they will be very comfortable doing business with you.

In our members area we have detailed step by step information on mailing lists, how to set them up, which provider to use and the proper way to build relationships with your customers and prospects via these lists. You can find out more information about our membership: Click Here!

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